Bustling Göreme has the most options for hotels, dining, nightlife, shopping, and other commercial enterprises. Back in the early days of tourism in Cappadocia, the town was more or less inundated with backpackers, who still find inexpensive accommodations and laid-back bars and cafés. In recent years, though, a number of excellent midrange and higher-end hotels have opened, too. The main reason to come here is to see some of the most spectacular fairy chimney valleys in the region and the nearby Göreme and Zelve open-air museums, both UNESCO World Heritage sites and two must-sees in Cappadocia. The Göreme "museum," which tends to be packed with tourists, is a cluster of fairy chimneys famous for its impressive cave churches. Somewhat less crowded Zelve is a valley, which provides a glimpse into how people once lived in the rock-cut communities.
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