Balmy weather, glorious beaches, crystal-clear air, and serene landscapes have lured people to the Central Coast since prehistoric times. Today it’s also known for its farm-fresh bounty, from grapes vintners crafted into world-class wines, to strawberries and other produce used by chefs in distinctive cuisine.

The scenic variety along the Pacific coast is equally impressive—you'll see everything from dramatic cliffs and grass-tufted bluffs to wildlife estuaries and miles of dunes. It's an ideal place to relax, slow down, and appreciate the abundant natural beauty.

Offshore, a pristine national park and a vast marine sanctuary protect the wild, wonderful underwater resources of this incredible corner of the planet. But not all of the Central Coast's top attractions are natural: Ventura, Santa Barbara, and San Luis Obispo are filled with sparkling examples of Spanish-Mediterranean architecture, bustling shopping districts, and first-rate restaurants showcasing regional foods and wines.