Bruges Beer Experience
Frites and chocolate already have their own museums in the city, so it was only a matter of time before the third comestible in Belgium's holy trinity received its due. It's atop the old post office building on Markt Square, and once you've scaled the many flights of stairs, you'll be handed a tablet to scan the displays' QR codes; these bring up information on the history of Belgian beer (in 10 languages). There is a particular focus on the medieval period, including Trappist and abbey brewing, and "gruut," herbal beers that were once common to the region. A beautifully illustrated kids' tour tells the parallel story of a trapped bear. At the end, visitors get to sample a trio of draft beers from a choice of 16 in the tasting room.